The Why And How of Home Staging

By: Brendan Plouff

Winston Churchill once said, “We shape our dwellings, and afterwards our dwellings shape us” (Ranker). That is to say, we may create our environment, but that same environment may come to affect us in return. It is not difficult to see that our homes are a static, tangible representation of our personalities – for better or worse. And in the business of real estate this idea of a home’s personality is a tricky one. What creates a home’s character? The answer to this question is multi-faceted.